appuru - London's Top Boutique for natural and organic personal care products....

Here at appuru the best fairtrade, natural and organic beauty and personal care products are hand picked by our qualified Beauty Therapist (and mum!) for you and for all your family.

With all the uncertainty surrounding the effects of synthetic ingredients and chemicals that are present in most brands today, we understand that you want to do what is best for you and your family. This is why appuru offers a large range of both everyday and luxury products containing the best fairtrade, natural and organic ingredients, with no hidden nasties. We try as far as possible, to stock only products that are free from parabens, petrochemicals, sulphates, formaldehyde and toluene, synthetic fragrances and other known skin irritants, however all of the products we sell have full ingredients lists available to veiw before you purchase.

We are a family run company founded out of a passion for fairtrade, natural and organic products, which means we place a strong emphasis on our ranges being effective, value for money and a pleasure to use. We feel certification plays an important part in ensuring products meet these standards, so many of our brands are certified natural or organic by The Soil Association, EcoCert, Cosmebio, NaTrue and other regulatory bodies.

We offer Free samples, with or without placing an order, to help you choose which product is right for you and to enable you to try new things too. We are constantly adding new natural and organic ranges to our shop and we feel it's good to try new things as they become available.

I do hope you enjoy shopping at appuru!

Karen
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appuru the store

If you are in Central London, why not visit appuru, London's premier natural and organic beauty boutique?

Come and test the products in our relaxed and friendly store and get expert advice on which ones are right for you and for your family. Our light, airy, contemporary boutique offers brands to suit all requirements and budgets and we always have plenty Gift With Purchase opportunities for you to take advantage of...

appuru is situated at:

43 Moreton Street
London SW1V 2NY

An attractive retail parade in the heart of London, Moreton Street holds a number of boutique shops including fashion and jewellery designers, high class gift shops, antique dealers and trendy cafes and restaurants.

A two minute walk from Pimlico Underground, or ten minutes from Victoria Train, Underground and Bus Station, Moreton Street is easily accessible.

Click here to see a map showing the location of our shop...

Our opening times are as follows:

Monday Closed
Tuesday 10.00am - 5.00pm
Wednesday 10.00am - 5.00pm
Thursday 10.00am - 5.00pm
Friday 10.00am - 5.00pm
Saturday 10.00am - 4.00pm
Sunday Closed



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