Lucy Baldock-Sacchi, a celebrity and beauty make-up artist, created the company with photographer husband Marco Sacchi. The couple’s successful background combined with their understanding and knowledge of the industry, meant they were able to initiate the Lucy B range; The Natural Alchemy of Beauty & Healing.

They wanted to produce luxurious products that were the perfect combination of natural, organic ingredients & colour cosmetics. The Lucy B range reflects the natural resources found only in Australia and remain the only colour range in the world to infuse natural Australian flower essences in their products. Lucy B products are designed to transform the body, mind and soul.