Tær, meaning pure in Icelandic, is the ultimate in natural, luxury skincare. Tær’s unique blends combine ancient wisdom with modern cosmetic science. Bursting with active ingredients including potent Icelandic organic herbs, essential oils, powerful sources of vitamins and minerals and the very latest humectants, Tær’s sophisticated blends work in synergy to effectively purify and nourish the skin and help protect against premature ageing.