Why Choose Natural and Organic? Research has shown that up to 60% of what we put on to our skin is absorbed into the bloodstream. This is why medication in the form of patches, like Nicotine or Hormone replacement, works so well!
The synthetic ingredients present in a lot of cosmetic brands today are absorbed into the bloodstream in the same way. This is worrying as there has been suggestion that with prolonged or heavy use, some of these can actually be carcinogenic (causing cancer) or interfere with vital hormone regulation. They are also more likely to cause allergic reactions in those with sensitive skins and in babies and children.
By choosing Natural and Organic beauty and personal care products we can at least reduce the amount of harmful chemicals we and our families are absorbing, thus contributing to a healthier lifestyle.
Also, it is well known that Organic farming is much less harmful than non-organic, as it produces less pollution and toxic waste. So you'll be helping the environment too!
So, if the label says it's natural, I'm okay? Did you know that a manufacturer can label a product as 'Organic' even if it only contains one organic ingredient? The same goes for 'Natural'. Within the UK, there is currently no existing government legislation that states what can and can't be defined as being an Organic or Natural product.
Because of this, we could easily be led to believe that products that have potentially harmful chemicals within them are in fact natural, animal and eco friendly.
The cosmetics industry doesn't make it easy for consumers to know what they are buying - they obviously don't want to advertise that a product is filled with cheap chemicals that quite possibly will have some kind of adverse affect on your body or the environment in the long run. Would you knowingly buy a product that did that?
Ingredient lists on beauty products are confusing and tricky to decipher with their Latin names. For example, "parfum" could actually be a cocktail containing over 100 chemicals! Another misconception we hear regularly at appuru is that 'it hasn't done me or my family any harm so far', especially with baby products that have established and trusted names behind them. Mum or Granny may well have used them on their babies with no (apparent) adverse effect, but the formulations and ingredients available 20, 30 or 50 years ago would have been very different than those used today. You couldn't buy a baby lotion 30 years ago, that had an almost infinite shelf life if unopened...
How do I avoid being duped then?
Organic certification is a certification process for producers of organic food and other organic agricultural products. Requirements vary from country to country, and generally involve a set of production standards for growing, storage, processing, packaging and shipping that include:
avoidance of most synthetic chemical inputs (e.g. fertilizer, pesticides, antibiotics, food additives, etc), genetically modified organisms, irradiation, and the use of sewage sludge;
use of farmland that has been free from chemicals for a number of years (often, three or more);
keeping detailed written production and sales records (audit trail);
maintaining strict physical separation of organic products from non-certified products;
undergoing periodic on-site inspections.
In some countries, certification is overseen by the government, and commercial use of the term organic is legally restricted. Certified organic producers are also subject to the same agricultural, food safety and other government regulations that apply to non-certified producers.
However, be aware that a product that is certified natural or organic is not necessarily made using only 100% natural ingredients. Certain permitted synthetic (manmade) ingredients are accepted at certain levels in certification, to ensure that products are safe for use, but that is as long as they biodegrade quickly. However, petrochemical ingredients that make up the most of mainstream beauty products are never usually accepted in organic and natural certification as these are not environmentally considerate or beneficial to our skin. The more stringent standards support localisation too, ensuring fair practice within communities and preservation of local skill and expertise.
Certification is intended to protect consumers from misuse of the term, and make buying organics easy. However, the organic labelling made possible by certification itself usually requires explanation.
The following logos are those of popular approved certification boards, which you will see on the majority of brands stocked at appuru. Checking your product carries one of these logos will ensure you are buying a beauty product that is safe to use and which will deliver optimum results without harming the environment.
We feel it is however worth mentioning, that certification although very desirable, is a very expensive process. Many smaller manufacturers simply cannot afford this kind of investment in their early days, but it doesn't necessarily mean they are hiding anything or that their products are inferior in any way. At appuru we do stock some products that may fall into this category, but you can rest assured that we would not knowingly stock any product that contains controversial ingredients such as parabens*, pthalates, toluene or formaldehyde.
* One exception is blinc mascara products, of which the performance cannot be obtained by any natural or organic formulation to date and the nature/benefit of the product to those with sensitive eyes we feel, outweighs the risk posed by the minute amount of paraben preservative the wearer will come into contact with.
The Soil Association
The Soil Association is one of the most stringent organic certification boards in the world. UK based, their standards not only meet the UK government's minimum requirements but exceed them - especially in areas concerning the environment and animal welfare.
Biodynamic / Demeter is an organic standard association based on biodynamic agriculture systems founded by Rudolph Steiner. It focuses on natural rather than synthetic fertilisers, and farmers must have an active interest in the laws of nature and demonstrate the will to work with them creatively.
Ecocert was founded in France in 1991. It is based in Europe but conducts inspections in over 80 countries, making it one of the largest organic certification organizations in the world.
USDA Organic is American based and one of few actual government standards from the United States Department of Agriculture. It covers organic certification within cosmetics ingredients.
BDIH is the Association of German Industries and Trading Firms for pharmaceuticals, health care products, food supplements and personal hygiene products. In 1996, working together with leading natural cosmetics producers, the BDIH developed comprehensive guidelines for certified natural cosmetics, keeping in mind the expectations of consumers.
ACO stands for the Australian Certified Organic and is recognised by the Bud logo Australian Certified Organic (ACO) currently certifies about 55% of the Australian organic industry and the bud logo appears on about 70% of all certified organic product in Australia.
Cosmebio Created in 2002 in France, by the collaboration of about ten cosmetic laboratories working on job specifications for ethical cosmetics, COSMEBIO is today an association with more than 200 members and more than 4000 products containing natural and organic ingredients.
IFOAM is the International Federation of Organic Agriculture Movements. It is the worldwide umbrella organization for the organic agriculture movement, uniting more than 750 member organizations in 108 countries. It declares its mission to be "leading, uniting and assisting the organic movement in its full diversity."
OFC is Australian based, the Organic Food Chain Pty Ltd (OFC), represents the co-operative vision of five substantial, commercially orientated organic farmers.
What about animal testing? Animal testing and cruelty has been banned in the UK and Europe since 1998, but there are still an estimated 180 million animals that are used in experiments every year around the world. The following symbols protect the rights of animals.
Some brands may use both an animal and organic/natural standard as extra guarantee.
BUAV
The BUAV is a UK based pro-animal rights organisation and the bunny logo is an international independent symbol for cruelty free products. For over 100 years the BUAV has been campaigning peacefully to create a world where nobody wants or believes we need to experiment on animals. Their leaping bunny logo is your guarantee that the product, and its ingredients, has not been tested on animals.
The Vegan Society is an educational charity formed in 1944, which promotes and supports the vegan lifestyle. Veganism is a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing and any other purpose. The Vegan logo is a registered trademark and is a symbol of their Vegan 'Animal-free' Standards.
The Vegetarian Society is another educational charity promoting understanding and respect for vegetarian lifestyles. It allows vegetarian approved products to carry its logo, including on beauty products. The Vegetarian Society is the oldest vegetarian organisation in the world.