While appuru may be the only natural organic beauty boutique in Pimlico, it is certainly one of the hottest in the capital! In this beauty salon we only stock quality products; those created by the most well-known brands as well as a selection of specialist treatments from unique, niche, home-grown names.


Our natural and organic beauty treatment room is a small haven of peace and tranquillity amidst the hustle and bustle of life in this great city. We are able to offer the most luxurious treatments from leading brands like Antipodes, Caudalie, VOYA, Dr.Hauschka and Pinks Boutique, to name but a few. So whether you are interested in a pedicure or massage in a London based salon, you can rely on us to deliver a top service.


This is certainly the place to come for facials in London, with our Moreton Street salon fully equipped and ready to give you the individual care and attention you need. Our staff are trained to the highest standards and can offer guidance should you wish to discuss the most beneficial treatments for you.


When you could do with that little bit of extra luxury, as well as offering Perron Rigot strip and hot waxing, we also provide a natural alternative through the ancient art of sugaring. So, if you want to know more about traditional sugaring in London, feel free to get in touch with us or go ahead and make yourself an appointment.

Enter our Online Booking System below to:

  • Make appointments
  • Find out about our Treatments


Please note: If you wish to make an online booking you will require a unique login. Your appuru account details alone will not give you access to the online booking system.


Natural Organic Skincare & Cosmetics

Here at Appuru, we pride ourselves on providing the latest and the best natural skincare and organic cosmetics in the industry. With 5 years selling online, we have grown with the organic industry to be able to provide you with the the knowledge we have learnt and a service you can trust.

Our Salon Treatments

Not only do we sell great products online, but we also have great treatments in our salon. In the heart of London, you have a choice of great treatments from us including:

  • Pedicures
  • Massage
  • Facials
  • Sugaring

You can find us in Pimlico on Belgrave Rd, were you can also find all the products we sell online.

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